| 1 | Effective Communication and Writing Process. | [1]s:4-23 [3]s:15-32 [5]s:9-26 |
| 2 | Advertising and Creative Strategies. | [1]s:28-49 [2]s:20-33 [3]s:59-94 [6]s:27-47 |
| 3 | The concept of creative ideas focused on sustainability and development and finding the creative idea. | [1]s:38-49 [3]s:38-58 [4]s:27-156 |
| 4 | Creative Process in Advertising. | [2]s:50-59 [3]s:101-105 |
| 5 | Target Audience in Advertising. | [1]s:56-82 |
| 6 | Newspaper and Magazine Copywriting. | [1]s:91-112 [2]s:81-89 [3]s:175-204 [5]s:36-37, 47-60 |
| 7 | Direct Mailing, Catalog, Brochure and Flyer Copywriting. | [1]s:119-137 [2]s:90-93 [3]s:205-220 [5]s:134-169 [6]s:65-85 |
| 8 | Sales Place Advertising Copywriting. | [1]s:143-158 [2]s:90-93 |
| 9 | Television Advertising Copywriting. | [1]s:183-214 [2]s:101-109 [3]s:124-174 [5]s:69-83, 170-176 |
| 10 | Copywriting in Outdoor and Transit Advertising. | [1]s:262-283 [3]s:221-250 [5]s:61-68 [6]s:122-123 |
| 11 | Copywriting in Corporate Advertising Applications. | [1]s:288-305 [3]s:275-280 [5]s:186-201 |
| 12 | Internet Advertising Copywriting. | [1]s:311-331 [2]s:119-133 [3]s:251-274 [5]s:97-114 |
| 13 | Global Advertising Copywriting. | [1]s:337-358 |
| 14 | Current Developments in Advertising Copywriting. | [1]s:368-383 |