| 1 | To be able to develop a critical perspective by comprehending the concepts of media and ideology, basic theories and approaches. |
| 2 | To be able to analyze how the media produces, disseminates and reshapes social, political and cultural ideologies. |
| 3 | To evaluate the role of mass media in the mechanisms of power, hegemony and social control. |
| 4 | To gain critical media consumption skills within the framework of alternative media, counter-hegemonic discourses and media literacy. |