FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR4026 - INTEGRATED MARKETING COMMUNICATIONS

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1To explain the basic concepts and theories related to marketing communications,
2To use marketing tools as a whole,
3Learning how to evaluate applications of integrated marketing communications,
4Implementation of a marketing communication design.
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Expertise /Field Courses