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ISL3015 / Services Marketing
GENERAL INFORMATION ABOUT THE COURSE
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Practical
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Course Objective
The objcetive this course is to teact to student the basic concepts of service marketing. Service marketing mix elements, service businesses customer complaints and what should be done about the issues related to customer retention will be discussed during the course..
Brief Content of the Course
Service concept, the importance of the service sector today, classification of services, service components, analysis of marketing, service marketing product, service marketing price, service marketing distribution, service marketing promotion, service marketing personnel, the physical evidence in service marketing, service marketing process, service marketing capacity and demand management, customer in service marketing, service quality and relationship marketing.
Prerequisites
Course Objectives
Course Objectives
1
Recognition of the concept of service and service marketing
2
To learn and research affect and affected by environmental conditions to the activities of marketing services
3
Understanding of the importance of services today
4
Understanding and managing the service marketing mix
5
Learning the ways of customer complaints and customer retention in service businesses
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Social Sciences