FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL3016 - E COMMERCE AND INTERNET MARKETING MANAGEMENT

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1Electronic Commerce and its DevelopmentEfraim Turban; David King ; Jae Kyu Lee; Ting-Peng Liang; Deborrah C. Turan (2015 ). Electronic Commerce A Managerial and Social Networks Perspective Eighth Edition, Revised Edition, Springer.
2E-Business ModelsEfraim Turban; David King ; Jae Kyu Lee; Ting-Peng Liang; Deborrah C. Turan (2015 ). Electronic Commerce A Managerial and Social Networks Perspective Eighth Edition, Revised Edition, Springer.
3Internet and Its DevelopmentMary Lou Roberts, Debra Zahay (2012). Internet Marketing: Integrating Online and Offline Strategies, 3rd Edition, Cengage Learning.
4Internet Marketing and Basic Marketing ProcessesMary Lou Roberts, Debra Zahay (2012). Internet Marketing: Integrating Online and Offline Strategies, 3rd Edition, Cengage Learning.
5Value Chain Model and Analysis.Lecture Notes
6Developing and Implementing Internet Marketing Strategies: Search Engineering OptimizationLecture Notes
7Developing and Implementing Internet Marketing Strategies: Content MarketingLecture Notes
8Developing and Implementing Strategies on the Internet: E-ProductLecture Notes.
9Developing and Implementing Strategies on the Internet: E-Price.Lecture Notes and https://www.hubspot.com/
10Developing and Implementing Strategies on the Internet: E-Place.Lecture Notes and https://www.hubspot.com/
11Developing and Implementing Strategies on the Internet: E-Promotion.Lecture Notes and https://www.hubspot.com/
12Developing and Implementing Strategies on the Internet: E-Advertising.Lecture Notes and https://www.hubspot.com/
13Inbound and Outbound Marketing. Lecture Notes and https://www.hubspot.com/
14Mobile and Social Media Marketing.Lecture Notes and https://www.hubspot.com/