| ÖÇ1 | Accumulation of knowledge to effect institutions image |
| ÖÇ2 | Accumulation of knowledge to gain support and sympaty of intitutions stakeholders |
| ÖÇ3 | To communicate effectively with macro and micro environment of institution |
| ÖÇ4 | To be aware of the role and tasks of PR |
| ÖÇ5 | To recognize the communication tools and method used in PR |
| ÖÇ6 | to recognize the communication tools used in PR |
| ÖÇ7 | To manage PR truly |
| ÖÇ8 | To apply and integrate theorical knowledge about PR |
| ÖÇ9 | To design public relatons applications |
| ÖÇ10 | To gain social responsibility comprehension in management |