| ÖÇ1 | Ability to apply scientific marketing principles and techniques in public sector practices |
| ÖÇ2 | Ability to recognize the importance of marketing practices in the public sector |
| ÖÇ3 | Ability to develop awareness of using marketing to generate demand in the public sector |
| ÖÇ4 | Ability to use marketing techniques and strategies in creating brand and image in the public sector |
| ÖÇ5 | Ability to learn scientific marketing techniques and strategies for creating citizen satisfaction |
| ÖÇ6 | Ability to learn methods for the effective use of scarce resources in the public sector according to the needs and expectations of citizens |
| ÖÇ7 | Ability to comprehend methods of effective communication with stakeholders in the public sector |
| ÖÇ8 | Ability to develop awareness of social responsibility and ethics in the public sector |