FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / PUBLIC ADMINISTRATION / KAM4023 - SERVICE MARKETING

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Recognition of the concept of service and service marketing
2To learn and research affect and affected by environmental conditions to the activities of marketing services
3Understanding of the importance of services today
4Understanding and managing the service marketing mix
5Learning the ways of customer complaints and customer retention in service businesses
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses