| 1 | Both firm managers, as well as entrepreneurs and students need to learn and practice marketing concept effectively. |
| 2 | In particular the creation of new jobs in our country and learning and the implementation of marketing knowledge in terms of new product development processes are gaining importance. |
| 3 | To comprehend that there is no production problem in the world, to comprehend the importance of marketing because the whole problem is the problem of marketing |
| 4 | The importance of market and consumer behavior in marketing and sales is a key objective of marketing course. |
| 5 | The firms and places where the marketing concept applied are enterprises in other words. First to examine firm concept and then to understand the teaching are of key objectives of marketing course. |