| 1 | Students will define and explain fundamental concepts of microeconomics and macroeconomics (supply, demand, market equilibrium, inflation, unemployment, growth, etc.). |
| 2 | Students will be able to interpret economic indicators (GDP, inflation rate, exchange rate, etc.) and analyze the impact of these indicators on marketing strategies. |
| 3 | Students will be able to analyze consumer behavior in terms of economic factors (income, price, preferences) and base marketing decisions on these analyses. |
| 4 | Students will compare different market types (perfect competition, monopoly, oligopoly) and evaluate the impact of these structures on marketing tactics. |
| 5 | Students will be able to explain the impact of the international economy and global markets on marketing processes and monitor global trends. |
| 6 | Students will be able to develop marketing plans, conduct competitive analysis, and make strategic decisions using economic data. |
| 7 | Students will be able to evaluate the impact of economic fluctuations (recession, growth) on customer preferences and sales strategies. |
| 8 | Students will be able to apply economic knowledge to real-world marketing scenarios (retail, digital marketing, customer relations, etc.). |