| 1 | Customer relationship management, customer relationship management responsibilities of the theoretical and conceptual structure. |
| 2 | The basic principles of customer relationship management, knowledge and information sharing implementation phases. |
| 3 | Understand the importance of customer relationship management and customer location. |
| 4 | More elements of customer relationship management and implementation stages. |
| 5 | Find out the roles and responsibilities of top management customer relationship management application. |
| 6 | Traditional marketing understand the importance of customer relationship management in the process of transition to modern marketing. |