| 1 | It handles and examines the concept of customer in many ways and makes inferences from each point of view in terms of marketing. | |
| 2 | It monitors customer movements within the framework of changing market dynamics and makes inferences within the context of my business's marketing strategies. | |
| 3 | Examines the prominent causes of failure in the context of customer relations and offers solutions for failure. | |
| 4 | Analyzes the customers of the business and determines and designs the necessary information sources for the database required for proper customer relations management. | |
| 5 | Perform technical analyzes such as RFM Analysis, Pareto Analysis and interpret their findings. | |
| 6 | Knows the roles and responsibilities of top managers in the implementation of customer relationship management. | |
| 7 | Knows the basic principles of information sharing and information sharing in customer relations management. | |
| 8 | Knows the elements and implementation stages of customer relationship management. | |
| 9 | Knows and applies customer loyalty, customer value, customer acquisition, customer retention. | |
| 10 | To adopt the quality rule in customer relations. | |
| 11 | To have basic knowledge about Total Quality Management in customer relations. | |
| 12 | Being able to create customer dependency and manage customer complaints. | |
| 13 | To be able to measure and interpret customer relations. | |
| 14 | To be able to communicate emphatically with customers and to have information about body language. | |
| 15 | To be able to design customer relationship management. | |