| 1 | Controlling the basic marketing theory |
| 2 | To teach the tasks of the marketing function. |
| 3 | To analyze and interpret the current marketing practices |
| 4 | In the information and knowledge age to integrate the changes with marketing technique and startegies. |
| 5 | Monitor the changes in the field of marketing. |
| 6 | To teach effective management of marketing activities. |
| 7 | To teach the process of preparation of marketing planning. |
| 8 | To gain scientific implementation process of marketing activities. |
| 9 | To be aware of the importance of marketing in creating firm value. |
| 10 | To be able to analyze the contribution of marketing in achieving the objectives of businesses growth. |
| 11 | To explain the importance of marketing in developing a positive relationship with business stakeholders. |
| 12 | To teach social responsibility projects by emphasizing the importance of social marketing and social issues |
| 13 | To overlap theoretical knowledge with practice, to think together. |
| 14 | To evaluate marketing activities with the practical achievements |