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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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LEARNING RESOURCES (BOOKS AND OTHER MATERIALS)
1
Alex Whitman, Kathy Demarest. (2000). Communication Works. Upper Saddle River N.J: Prentice Hall.
2
Drew Rodgers. (2000). Business Communications: İnternational Case Studies. New York: St. Martin’s Press.
3
Mitchell Andrew, Olson Jerry C. (2000). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude, Journal of Advertising & Society Review.
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