1 | To evaluate the concept of public relations |
2 | To understand the aims of public relations |
3 | Be aware of the importance of public relations as a management function |
4 | To develop kinds of public relations |
5 | To know institutionalization and organization of public relations department |
6 | Understanding the tasks of the public relations department |
7 | To know the importance and timing of relations with pro-active and reactive peoples |
8 | To know the public image of the corporate image |
9 | Sample Public Relations Practices |
10 | To teach the tools and methods used in public relations |
11 | Teaching Public Relations in Crisis Periods |
12 | Teaching Public Relations in Virtual Environment |
13 | To teach the target group in Public Relations Policy. |
14 | To teach Public Relations Recognition Methods |