| 1 | To provide students with an understanding of the functions and importance of public relations in sports organizations and institutions, |
| 2 | To enable students to develop effective communication strategies in the field of sports, |
| 3 | To equip students with the skills to plan and implement public relations activities such as target audience analysis, media relations, crisis management, and sponsorship in sports organizations, |
| 4 | To develop students’ ability to analyze and improve corporate image and reputation management processes, |
| 5 | To provide students with knowledge and experience about professional public relations practices in the sports industry. |