| 1 | To be able to explain the concepts related to Customer Relations |
| 2 | To be able to explain information about culture, customer satisfaction, customer orientation and culture of change. |
| 3 | Ability to define customer communication models and elements |
| 4 | Explain the methods of acquiring and retaining customers |
| 5 | To be able to comprehend the metrics related to customer service and customer relationship management |
| 6 | Ability to discuss the future of customer relationship management |