FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL2005 / MARKETING PRINCIPLES
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
1Mucuk, İsmet (2008), Pazarlama İlkeleri, İstanbul: Türkmen Kitapevi.
2Altunışık, Remzi, Özdemir, Şuayıp ve Torlak Ömer (2006), Modern Pazarlama