| ÖÇ1 | Students will be able to explain the fundamental concepts and processes of marketing management. |
| ÖÇ2 | Students will be able to conduct market analysis and evaluate consumer behavior as well as the competitive environment. |
| ÖÇ3 | Students will be able to make strategic decisions related to the marketing mix (product, price, place, promotion) and link them to practical applications. |
| ÖÇ4 | Students will be able to prepare, implement, and evaluate marketing plans at both national and international levels. |