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UTL3037 / Public Relations
Course Information
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Semester
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Course Title
Theoretical
Practical
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Course Objective
To inform students about public relations and effective communication.
Brief Content of the Course
What is Public Relations? The Historical Development of Public Relations, Who Uses Public Relations? Target in Public Relations, Public Relations and Target Audience, Basic Activity Areas of Public Relations, Relationship of Public Relations with Other Areas, Communication Tools and Methods of Public Relations, The Role of Effective Communication in Public Relations and Persuasion Techniques.
Prerequisites