FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL4020 - ELECTRONIC COMMERCE AND MARKETING ON THE INTERNET

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1To teach the development and the direction of trade and the new trade environment in the world
2To teach electronic markets and market-specific marketing methods
3Give the ability to analyze information about electronic markets
4To gain knowledge and skills related to developing unique marketing strategies for the Electronic markets
5To be applied to design, develop and application knowledge and skills and trading tools and methods in the Electronic markets
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses