FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL4045 - CONSUMER BEHAVIOR
 
Learning Outcomes Of the Course 
ÖÇ1Comprehension of consumer behavior models
ÖÇ2Understanding the role of consumer behavior in the development of marketing strategies
ÖÇ3Gaining knowledge of the social and cultural factors influencing consumer behavior
ÖÇ4Gaining knowledge of the psychological and personal factors influencing consumer behavior
ÖÇ5Understanding the consumer decision-making process
ÖÇ6Acquiring knowledge of consumer rights