FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL4045 - CONSUMER BEHAVIOR
 
Learning Outcomes Of the Course 
1Comprehension of consumer behavior models
2Understanding the role of consumer behavior in the development of marketing strategies
3Gaining knowledge of the social and cultural factors influencing consumer behavior
4Gaining knowledge of the psychological and personal factors influencing consumer behavior
5Understanding the consumer decision-making process
6Acquiring knowledge of consumer rights