| 1 | Marketing principles The purpose of the introduction and marketing | İsmet Mucuk Principles of Marketing |
| 2 | Of marketing, development, recent developments | İsmet Mucuk Principles of Marketing İlhan CEMALCILAR |
| 3 | Marketing environment, the role of strategic planning and marketing | İsmet Mucuk Principles of Marketing |
| 4 | Marketing research and information system | İsmet Mucuk Principles of Marketing , İlhan CEMALCILAR |
| 5 | Consumer market and consumer behavior | İsmet Mucuk ,Principles of Marketing |
| 6 | Industrial markets and international markets | İsmet Mucuk ,Principles of Marketing İlhan CEMALCILAR |
| 7 | Market segmentation, target market selection and sales forecasting | İsmet Mucuk, Principles of Marketing |
| 8 | Finished leather marketing | Y. Kutlu ZORAL Marketing lecture notes |
| 9 | Leather price determination methods | Y. Kutlu ZORAL Marketing lecture notes |
| 10 | methods of obtaining leather market | Y. Kutlu ZORAL Marketing lecture notes |
| 11 | Personal selling and sales promotion, advertising and public relations | İsmet Mucuk Principles of Marketing İlhan CEMALCILAR |
| 12 | Personal selling and sales promotion, advertising and public relations | Y. Kutlu ZORAL Marketing lecture notes |
| 13 | distributing | İsmet Mucuk Principles of Marketing İlhan CEMALCILAR |
| 14 | effect on the quality of marketing | Y. Kutlu ZORAL Marketing lecture notes |