FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL3005 - MARKETING RESEARCH

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Understanding the scope and importance of marketing research.
2To be able to teach the phases of the marketing research process scientifically, objectively and systematically.
3To gain ability access to primary and secondary data sources.
4To be able to organize the questionnaire form and the ability to practice
5To gain the ability to apply sampling methods.
6To gain knowledge about hypothesis tests and applications
7To gain statistical analysis and reporting skills.
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses