| 1 | Understanding the scope and importance of marketing research. |
| 2 | To be able to teach the phases of the marketing research process scientifically, objectively and systematically. |
| 3 | To gain ability access to primary and secondary data sources. |
| 4 | To be able to organize the questionnaire form and the ability to practice |
| 5 | To gain the ability to apply sampling methods. |
| 6 | To gain knowledge about hypothesis tests and applications |
| 7 | To gain statistical analysis and reporting skills. |