FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL3018 - BRAND MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Teach the necessary steps in being brand.
2Teach the criteria and conditions for being a brand.
3Teach the positive impact of the performance indicators being brand
4Teach the necessity of using an element of art in creating brand
5Teach how to make use science to creating a brand.
6Teach the theory and practices of industrial markets be able to be brand.
7Teach the theory and practices of consumer markets be able to be brand.
8Teach the theory of creating brand equity.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Social Sciences