| ÖÇ1 | Understand and apply intangible assets value |
| ÖÇ2 | Understand and apply that a brand long-term investment for business. |
| ÖÇ3 | Obtain some skills realted to conversion of pozitive brand associations |
| ÖÇ4 | Obtain brand development theory and practice |
| ÖÇ5 | Practice of creating brand strategies. |
| ÖÇ6 | Gaining expertise in the theory and practice to manage brand |
| ÖÇ7 | Know and manage what is the brand equity and brand value. |
| ÖÇ8 | Aware of the brand adds value, can apply it. |
| ÖÇ9 | Gaining information about the registration of trademark legislation. |