FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL4006 - INTERNATIONAL MARKETING

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Teach international marketing and international trade issues.
2Leading some causes of international marketing
3International alliances
4Internationalization process
5International marketing environment
6International marketing strategies
7The information collected in the international marketing research
8International market segmentation and target market selection,
9Export and insurance operations international marketing,
10international marketing mix management
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Social Sciences