FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL4006 - INTERNATIONAL MARKETING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The concept of global marketing and internationalizationKüresel Pazarlama Yönetimi kitabı PP. 1-52
2Global Marketing Environment: Economic environmentRecommended textbook p.. 53-122
3Global marketing environment: the cultural environmentRecommended textbook p.. 123-163
4Global marketing environment: political and legal environmentRecommended textbook p.. 165-235
5Global marketing environment: Technological environmentRecommended textbook p.. 237-281
6International marketing researchRecommended textbook p.. 289-322
7Market entry strategiesRecommended textbook p.. 327-355
8Global marketing mix: Product and PricingRecommended textbook p. 357-440
9Global marketing mix: PromotionRecommended textbook p. 443-490
10Global marketing mix: DistributionRecommended textbook p. 491-505
11Global Marketing OrganizationRecommended textbook p. 509-535
12Control of global marketingRecommended textbook p.. 535-544
13General ReviewRecommended textbook
14Global and GlobalizationKüresel Pazarlama Yönetimi kitabı PP. 1-52