FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL4020 - TOURISM MARKETING

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Providing the requirements and factors, that affects revitalization of the demand of tourism.
2Emphasizing some values produced for different purposes such as dam and natural beauty, by using tourism purpose will be increased.
3Examination of market analysis will create a need and want in tourism.
4Teaching how marketing tools and techniques will create value in tourism
5Teaching creation of product and service and strategic management this process in tourism
6Teaching creation of price and strategic management this process in tourism
7Teaching distribution programs and strategic management this process in tourism
8Teaching promotion programs and strategic management this process in tourism
9Teaching the importance of using marketing principles creating satisfaction and loyalty
10Evaluation of its contribution to economic and social development of tourism
 
Course Category
Course Category Percentage
Basic Vocational Courses
Communication and Management Skills Courses
Transferable Skills Courses
Social Sciences