NTO2040 / Tourism Marketing

GENERAL INFORMATION ABOUT THE COURSE

  
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Know the concepts used in marketing
2Know the general characteristics and classification of services.
3Strategic marketing planning in the tourism business knows
4Which affect the buying behavior of tourists to know the reasons
5Market selection and positioning knows
6Knows the marketing mix elements
7Marketing research makes
8Descriptions of the various approaches to tourism marketing and knows the comments were made with
 
Course Category
Course Category Percentage
Basic Vocational Courses
Communication and Management Skills Courses
Social Sciences