| 1 | Basic marketing concepts, processes and understand the developmental process of marketing. |
| 2 | Knows the effects of tourism marketing on economic development. |
| 3 | Descriptions of the various approaches to tourism marketing and knows the comments were made with |
| 4 | The characteristics of tourism marketing and understand the different aspects of marketing industrial products. |
| 5 | The basic marketing mix elements of the tourism industry will find applications |
| 6 | Services and tourism sectors improved alternatives to marketing mix elements learns |
| 7 | Market segmentation and target market selection criteria for tourism strategies, learning strategies to be implemented in those markets will understand. |
| 8 | Conducts market and consumer research within the scope of sustainable tourism marketing. |