| ÖÇ1 | Explain the concepts and facts concerning the service marketing |
| ÖÇ2 | Analayze and construct service marketing mix |
| ÖÇ3 | By synthesing of the concepts such as service quality, customer expectations and customer satisfaction, offers practical suggestions |
| ÖÇ4 | Understands the concept of the service product, and able to create a variety of service designe in service sectors |
| ÖÇ5 | Able to analyze supply and demand management issues in the service sector, and able to create service marketing strategies |