| 1 | The emergence of the science of Public Relations, necessity, understand and be able to recognize the functions of |
| 2 | Close to the concepts and get to know other disciplines that support to Public Relations |
| 3 | Communication, internal communication, media management, public relations departments sages of having to assume management functions |
| 4 | Written and visual communication tools to design and implement internal ce outside |
| 5 | Public Relations believes in the Law of Universal Ethical and loyal, professional ethics, values, represented as professionals aware of the concept of corporate social responsibility in directing managers |
| 6 | Non-governmental organizations to work cooperatively with |