NİĞDE ZUBEYDE HANIM VOCATIANOL SCHOOL OF HEALTH SERVICES / MEDICAL DOCUMENTATION AND SECRETARIAT / TDS1007 - PUBLIC RELATIONS

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The definition of Public Relations[1] s. 342 [2] s. 15-16
2The concept of public relations and close meaning concepts[1] s.345 [2] s. 17-18
3Characteristics and mean of public relations for businesses[1] s. 342 [2] s. 18-30
4Public Relations pursued objectives, basic principles, and ethical[1] s.343 [3] s. 28-31
5The organization of public relations unit[1] s. 348-351 [2] s. 31-32
6Improvement of public relations program in Business[1] s. 347-348
7In public relations, the target audience[1] s. 346-347
8MIDTERM EXAM 
9Communication tools used in public relations[1] s. 343-345 [4] s. 354-365
10Crisis management, public relations,[4] s. 527-530
11Public relations and sponsorship[2] s. 63-65
12Public relations, branding[5] s. 109-110
13Public relations practices and case studies from different sectorsapplication
14the relationship between sustainability and public relationsapplication
15Rings relations activities in enterprises1, 2
16FINAL EXAM